
I help Gen X & Millennial, high-level professional EU expats (38-50) who look successful on paper, but feel internally out of sync and I help to realign identity, career, and life - without hype.
If you're a high-level professional working in a corporate role, you've probably built a life that looks impressive on paper: steady job, clear career path, rich travel history.
But inside? Something feels off.
Maybe your work no longer reflects who you truly are.
Or your life feels out of sync with what you want.
Or you’ve traded too much energy and personal life to keep it running - even if you’re good at the job.
It may not be burnout. Often it’s misalignment.
And I know this because I've lived it.
Across research, interviews, and lived experience, a consistent pattern appears among midlife EU expats:
high performance continues, external success remains intact but identity coherence quietly erodes.
I call this pattern Identity Strain.
It’s not burnout. It’s not failure.
It’s what happens when achievement-based identity outlives the life it was built for.
Certified Holistic Life Coach & Mind-Body Practitioner
Accredited Member of ACCPH.
8+ years in leadership roles.
Responsible for the well-being of 200+ expats while running a seven-figure operation.
Creator of the GENIE Spiral™, a 5-step framework that links inner clarity with career and financial alignment.
I've lived the expat experience – from collapse to Recalibration.
I know the silent weight of misalignment. That's why this work matters to me.
Across studies and interviews with midlife expatriates, the same gaps appear again and again:
lack of structured reflection during identity transition
no frameworks for redefining success and belonging
fragmentation between personal, relational, and career decisions
GENIE was built specifically to address these gaps - not as theory, but as an applied framework and container for realignment.
Now, I empower high-level professional expats across Europe to reclaim their energy, redefine their roles,
and realign careers and finances with purpose.
My mission is simple:
to end the expat survival cycle and help youmove toward life and work as an Aligned Expat™ - where inner clarity and outer decisions match.
My personal journey didn’t lead me to coaching - it revealed a pattern I later saw repeated across hundreds of expatriate lives.
Years ago, my life looked stable from the outside - but it wasn’t working. I left Ireland, and I closed down my publishing company. No more revenue, no place to live.
My wife and I returned to my parents’ home, broke and lost.
Inside, I thought I was ‘fine’ - but my life didn’t match. A radical decision changed everything: working on a river cruise ship. Long hours, hard labor - yet through presence and passion, I rediscovered energy. That shift lifted me into leadership and showed me something practical: hard work feels different when your inner and outer life stop fighting.
Later, as Welfare Officer, I was responsible for the well-being of 200 expats and a seven-figure operation.
That’s where I saw the pattern: when inner and outer life stop fighting, energy returns.

Beyond coaching, I’m a husband, a traveler, and a lifelong student of alignment. I’ve lived the expat reality, from collapse to recalibration, and I know the silent weight of misalignment. That’s why this isn’t work for me - it matters to me. Traveling the world has become an important part of who I am. It was inspiring, rewarding, and a great source of joy. Like many in my generation, I saw travel as a sign of freedom and success - an adventure, a chance to discover myself. But
I realized something important: If travel becomes just a way to escape daily dissatisfaction or numb the feeling of being unfulfilled, it’s a trap.
Traveling should never be a bandage to hide from a life you don’t love.
True freedom, I learned, means waking up energized and means waking up with energy for the day ahead - not running away from reality but living it fully.
Although it significantly contributed to my pathway to becoming a coach.
Travel can enrich your life - but it can’t compensate for a life that doesn’t fit.
Most solutions out there split the expat journey into two:
Therapists look inward and into the past. Career coaches focus outward and look to the future.
But without a bridge, expats remain fragmented.
My mission is to create that bridge for the Present - through the GENIE Spiral™,
where inner clarity meets outer strategy.
That’s when life starts to feel coherent again.
Clarity on what truly matters – your values, passions, skills, and the legacy you want to leave.
Courage to step off autopilot and choose work that supports you instead of draining you.
Balance that doesn't just look good on paper – but feels sustainable day to day.
Confidence to speak up for your needs, negotiate your worth, and design a career that flexes around your life – not the other way around.
This isn't about perfection. It's about alignment.

Your life must come first.
Your career should support your life - energy, relationships, and long-term stability.
When your work aligns with your true needs and values, a lot starts to shift.
You gain energy, confidence, and clarity.
You move out of survival mode.
But here's what makes the GENIE Spiral different:
This isn't therapy. It isn't financial planning. It isn't another "find your passion" framework.
It's the method that integrates inner clarity (identity, patterns, purpose) with outer redesign (career, finances, lifestyle) in a repeatable spiral process.
You don’t ‘finish’ alignment - you maintain it in a Spiral.
Most solutions address either the inner world (therapy) or the outer world (career strategy).
Identity Strain sits in the gap between the two.
The GENIE Spiral integrates both — because alignment fails when identity, work, and life are treated separately.
The 5-RE GENIE Spiral™ guides clients through:
Recognize → Relinquish → Retune → Revitalize → Repeat
It’s not a program – it’s an operating system for expat alignment.

"During the sessions with Balázs, I learned how to implement my ideas in ways I’d never imagined. My thinking shifted completely.” — Organizational Development Advisor
“Before GENIE Coaching, I felt powerless. Now I live with energy, clarity, and a new sense of self.” — IVC Specialist
If something feels off, that’s useful data.
Let’s make your next step clear.
Ready to stop surviving and start thriving as an Aligned Expat™?
You’ll complete the Expat Life Aligned Assessment first. If it’s a fit, you’ll unlock the calendar link at the end.
This is also me when I'm not coaching expats. Literally plunging into trust, surrender, and alignment.